I struggled all the time trying to explain to my team about what daily action I personally do to have the success that I am having in my business.
People would ask me questions like, “What does your day look like? What’s on your calendar? What are you doing to achieve the goals that I want to achieve?”
Today I have formulated an easy way for you to see into my daily routine of working my business, consistently, every single day with action.
Yes, I might have a large team, and I love helping my team, but I still have to work my own personal business each and every day in order to continue to grow. Just like you should be doing.
Thank you for joining me today, we are going to break down those things that I do each and every day on my calendar.
The 3321 Daily Action Plan: Episode 6
My name is Blair Critch and I help success driven women keep their overachiever status while reducing stress, increasing energy, without sacrificing time with their family.
I’m excited that you joined me here today, because I do feel like this is a subject that gets glossed over a lot. Or, people just assume that other people know what to do in their business. And I truly believe that a lot of the questions that we hear, “Why am I not successful? Why am I not seeing growth? Why am I not having the same success as others? What should I be doing today? How do you grow a business? How do I fit this business into my already busy and crazy life? And, I don’t know if I even have time for this business.”
Those are questions that I probably hear every single day. If you hear those on a daily basis, and you know that I hear them on a daily basis…they might drive you a little bit crazy, right? If we’re being honest with each other.
I created a simple and easy duplicatable system, actually my up line leader in the business came up with this easy system, and I have found a way to maximize on it.
I always say, “The most successful people are really just copycats“…figure out what’s working in their business, with the people that are on top having the success that you want, copy and repeat what they are doing. They don’t have some kind of secret sauce, they don’t have the special formula. They are doing things that we all need to be doing.
So when my leader shared with me this simple and easy formula, I took it, and I share it all the time with my team. We talk about it on calls, we talk about it on Facebook lives, we talk about it one on one, we talk about it during our promoter training. It is something that has truly transformed my business, and it allows me to put on my calendar, every single day, simple steps to work my personal business.
I will say this…when I give you this simple formula today, I want you to know this ahead of time…there are times when I am going for a big rank, there are times when I am trying to blow out a contest. There are times when our CEO’s are saying, “we need you to go all in and run the next 30 days…you need to bring this many new promoters, this many new customers, to earn this special trip, earn this special retreat“…and during those times, I have to double or triple what I am about to teach you. I can’t just do the regular quota.
But what I am going to teach you today, is the daily action that I put into my business to see it to continue to grow with just a regular, basic formula. However, like I said, when I running something big, I double or triple this in order to make sure that I have time for it, and to make sure that I hit my goal.
What I am teaching you today, is that it is actually on my calendar every single day, Monday through Saturday. I am where I want to be at in my business. I obviously want to consistently and always grow in my business. But I’m happy where I am at right now. So I work my business, Monday through Saturday.
However on Sunday, I take the day off to enjoy my family. I will do a call with my team if it is an emergency. Otherwise, I really take Sunday to rest. It’s something that’s personal, to my family and I, we go to church, we have family time. That’s my day to rest.
When I was first working my business, in trying to get to the top of the compensation plan where I am now, I worked Monday through Sunday this way…now I work Monday through Saturday this way.
I just want to give you that heads up that it’s always on my calendar. The reason for that is, if it’s there, it will get done. For example, if you have children and your daughter has cheerleading practice, you’re going to put that on the calendar so you don’t forget to take her there. If your child has basketball practice, you’re going to put that on the calendar to make sure it get’s done.
What about Science Fair projects? We have items that are due every single week, leading up to Science Fair. It’s on my calendar…that way it get’s done.
Same thing with this formula I am about to teach you…it’s on my calendar everyday. So it get’s done!
I know that sounds redundant, and I’m dumbing it down a little bit. But the reality is, I’ve given this formula to so many people, and there’s a very few, small amount that take it and put it on their calendar everyday and see success from it. When I ask people if they are doing it, they say yes, I say is it on your calendar? And, they say yes, and if they are doing it consistently, they see growth. The people who are doing it here and there, are not seeing the same amount of growth. I just want to make sure I share that with you.
The formula that I’ve created and have been using for the last three and half years, is 3-3-2-1. That simple…it’s on my calendar, every single morning…3-3-2-1. I personally do it first thing in the morning, and that’s just how I make sure it’s done for the day. You might do yours in the afternoon, you might get a lunch break, and do it then…you might do it after the kids go to bed…whatever works for you.
3 stands for ‘Follow Ups‘, the other 3 stands for ‘Reach Outs‘, 2 stands for ‘New Contacts‘ and the 1 stands for “1 social media attraction marketing share per day“.
So let’s really break these down. First and foremost, you have to figure out, how you’re going to keep yourself organized with these follow ups, reach outs, and new contacts.
I love using a 3 ring binder, I have printed out an easy excel chart that I made, it has the persons name, it has their phone number, and it also has their Facebook profile name, because some people’s are not the same as their personal name. And then I have about 8 check boxes, just to the right of that. In each box , I write Facebook and the data, however I reached out to them. maybe it was by text message, or email. That way I know. Sometimes I put notes, something like they said to reach back in a month, or they said something else…that way I have it written down to remind me.
Another one of my friends, Beth Graves, you can look for her on Youtube. Beth Graves did a great video on using a sticky note challenge. She challenges her team to do a hundred sticky notes, and they should be working off these sticky notes. They put the sticky notes on the wall, or maybe on a desk, and they are writing each person, each one has their own sticky note. And they can add their own notes on there as they are trying to convert people from reach outs, to follow ups, to customers and promoters.
Whatever way works best for you, figure out a way to keep yourself organized, because you don’t want to start reaching out to tons of people and forget which ones you have already reached out to. I’ve done that many times, and then you are kind of wasting your own time. I wanted to make sure we cover that first.
Reach Outs – this is one where people ask all the time, “who do I reach out to?” There’s a couple of different things that you want to do. As your starting with your business, you really want to go through A-Z in your Facebook contacts, in your phone, in your email…but honestly, you want to start with the hot or warm leads first. Who do you know that your product or service would help. Write out a list of at least 50 -100 names. Start with that as your baseline. Those are the people that you want to choose 3 of a day., or maybe you’re going to triple this, or double it, whatever you want. But that’s the list of people that your are going to start reaching out to.
Some of those people are going to become customers, some of those people are going to become samplers, if you sample your products. They would move on to the follow up list. And on your follow up list, I would say this…you need to make sure that you are following up with all of your customers. Before I was in the business that I’m in now, a health and wellness business, where I sell a vitamin supplement system, I was in a jewelry business. And in my jewelry business, I found that I had the highest success rate when I followed up with my customers. I find that a lot of times, people are nervous. They don’t follow up, because they are scared that someone will want to return something, or complain, so they just don’t reach out. But the reality is that people love good service. Think of about your service at Nordstrom. I don’t even shop at Neiman Marcus, or Macy’s, or any where else anymore, except for Nordstroms. Why? Because they go above and beyond. I’m in the dressing room trying on a pair of jeans, she brings me 3 tops that she thinks that I may like, and 2 other pair of jeans, in a different style that might flatter me more. That’s good service.
If I buy a pair of Joe’s jeans, Nordstrom makes sure they call me next time Joe’s jeans has a big sale, or a new line comes out. They call me and tell me ahead of time. That’s good customer service. You want to go above and beyond with your customer service. There’s a lot of Network Marketing and Direct Sales that I buy from. I love small businesses. My heart and my passion is to help other women and men that are trying to build these online businesses. But I have bought from at least 40 companies over the last 5 years, and I will tell you that there is only 5 people that have ever followed up with me, checked in to make sure that I love my product, and told me when there were sales with that product. You want to make sure that you are having great customer service, and that is part of follow up. Follow up with them after they get the product, follow up with them a month later, follow up with them when there are sales. If they never ordered from you, or never did your service, then follow up with them and say, “hey, I know it’s been a while since we connected last and I would love to share you some updates that are going on with whatever your product line is“. And see if they are open to that.
You’re doing 3 Reach Outs, 3 Follow Ups, we’re staying consistent in doing that every single day, but most importantly, we are writing it down. Whether it’s on a sticky note, in a binder or an excel spread sheet – some people love doing this on their computer. I’m still an old fashioned pencil/paper sort of girl, but whatever it is that is going to keep you knowing when you reached out, when you followed up, so that you can keep track. A lot of companies have customer lists, where you can see all the people that have ever ordered from you before. You can print that out and go through the list. Make sure that you reach out to those people, just put 3 a day on your calendar. That’s part of your follow up.
So reach outs, follow ups – those are 3 and 3, 6 total. 3 reach outs, 3 follow ups. The 2 stands for 2 new contacts. This is where people always seem to get stuck with me. They’re like, 2 new contacts? Where am I possibly going to find 2 new contacts? Well, start to think about when you’re out and about meeting people. Those names, maybe you got their phone number, or their business card, those are the people that you want to follow up with. Those are the 2 that you want to reach out to tomorrow. Maybe it’s looking at friends of friends on Facebook. This is something that has really increased my business over the last year. I went back and started looking for some old high school friends, old college friends, some friends that I used to teach school with when I first started teaching. And then I would look to see who they were friends with. And if I remembered them from a party, or from school, or whatever…I would send them a private message and a friend request. To say “Hey! I saw you are friends with Jamie, I’m pretty sure we met when Jamie and I were at blah, blah, blah…it’s been a long time, how are you? What’s going on? I would love for you to accept my friend request.” So generally, they do, that starts conversations going back and forth. A great way to share what you do, and why you do it.
The other thing that I do is a 10×10 Approach. I actually learned this from my great friend Beth Graves, I was talking about earlier. 10×10, this has been huge for my business. Before I post anything on social media, I always go on for 10 minutes before, looking at my list of new contacts and the people who I have been reaching out to and following up with. I pick 10 a week that I’m really going to focus on within Facebook. And I have also written that on my list, starting on Sunday. So, I’m going to go onto those 10 peoples pages and comment on something that they have posted. It doesn’t even have to be from that day, it could be from 2 days ago. I’m trying to find something that I can authentically relate to them with, or comment about, or ask them a question. Asking questions are even better, because they boost you in the algorithm, especially when they answer you. It’s just me corresponding with them, puts me on their mind…but the best thing is when I post something on Facebook, they actually see it. And that’s huge! I was finding in my business that a lot of people, who are also in business with me, doing the exact same product, were always seeing my posts, and nobody else, and that was super frustrating, because I didn’t need a bunch of them seeing my post, they’re already on the product, they don’t want the product, they already have it.
I needed to make sure that other people were seeing my posts. That’s why that 10×10 approach is so huge. 10 minutes where I am commenting on 10 different peoples posts. People that I have been trying to get to love my product, or at least find out about my product. Then I do my social media posts, which we’ll talk about in a minute.
Start really thinking about the current customers that you have that are loving your product or your service, and asking them for referrals. It’s a great way to add to your new contacts as well.
So, 3 reach outs, 3 follow ups, 2 new contacts, and then 1 social media post/attraction marketing. What I mean by that is, why do you love your service or product that you are representing? Get that connection with the product or the service, and share that with your social media. People don’t want to just see what your selling, they don’t want to see you just constantly posting sales for your jewelry. Or they don’t want to constantly see your favorite new line, or constantly see your new face care products. They want to see results.
So at least 2 times a week post something that is showing results. This is my friend, so and so, look at her before and after, I’m so thankful to be apart of her transformation of her skin. Then a couple of days a week, write your own personal things that are going on, because of the business, because of the product, because of the service. What are you emotionally connecting with that week? What’s something that is going on?
Also, make sure that you are sharing why it benefits others. Remember, people aren’t going to buy just because it’s a product, they’re buying because they are connecting with you. So you want to get on that level with them, where it’s more about attraction marketing, then you shoving the product or service into their face. That’s something I found that works so much better. And when I’m sharing the stories of what the product has done for people, before and after pictures, maybe a picture of me wearing something that’s part of my company, those are the pictures that I find more people like and comment on. Another great one to do is asking questions during the week. So maybe you do sell vitamin supplements, and that is your business, try asking for a healthy recipe that week. That gets people that are healthy corresponding. Now you have all these people that are commenting with their favorite healthy recipes, that’s a great person to reach out to in a private message and say, “Wow, I’m totally going to try your recipe this week, do your kids like it?” Asking them questions, “ I can tell you care about health and wellness, do you work out? Do you take supplements?” Start a conversation with them, engaging them.
I hope that this simple process of 3-3-2-1; 3 reach outs, 3 follow ups, 2 new contacts and 1 social media share helps you. I’m hoping that this break down makes it easier for you to put on your calendar each and every day. Break it down for yourself, create consistent daily action, every single day, and then share it with your team. Because if they duplicate it, and you duplicate it, you’re going to see business grow. You’re going to see your personal business grow and your promoters business grow too. And that is a Win-Win combination.
I hope that this has helped you today. If it has helped you, please share it with others. Please comment below with how you used your system. Maybe you changed up the 3-3-2-1 a little bit, or maybe you use it exactly as it is. We would love to hear from you how it’s helping you.
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