How To Grow Your Business Using Facebook Groups

Are you intentionally building your business on Facebook? If not, this is your chance to start today. Using Facebook as a powerful lead generation tool, I bring in 5 to 10 new customers or business builders monthly.

What's even more staggering is that these strategies helped me so much when battling cancer. They enabled me to stay updated with online relationships, introduce new customers to my business, and generate a fresh wave of business builders.

So here are my top 3 tips to help you achieve the same.

Let's dive in.

Tip #1: The power of birthday messages

A simple “Happy Birthday” message can facilitate more meaningful conversations online.

So, what is your birthday strategy? A common instinct is to send a birthday wish on the actual day. But consider this– how many birthday messages do you typically receive on your special day? Quite a few, right?

A delayed birthday greeting to a potential customer or business builder will ensure your message is received.

If you wish a potential customer or business builder on their birthday amidst the flood of messages they receive, yours might get overlooked. However, by sending it a few days later, your message stands a higher chance of being seen so that you can spark a genuine conversation.

This delayed approach is an exceptional conversation starter. You can ask your lead how they celebrated their day and send them some product samples.

But remember, not all birthdays present the same opportunity. It's essential to distinguish who to connect with. In other words, who’s your ideal client? As these are the individuals worth targeting.

Tip#2: Navigating Facebook groups

Facebook groups are gold mines for opportunity. But the trick is to invest quality time rather than quantity time. Rather than being passive in dozens of groups, consider being active in a couple where your potential clients hang out.

The 3, 2, 1 Method is an excellent approach:

• 3 posts: Like three posts in the group.
• 2 engagements: Engage by commenting on two posts. The comments should ideally be open-ended questions to encourage a conversation.
• 1 direct message: Connect with one person from the group. Send them a personal message pointing out where you saw them and what you found interesting.

For example:

"Hey Melissa, I saw your post in the 'Moms of Teenage Boys' group. I loved that meme about teenage boys' rooms! How do you manage to keep it clean?"

Tip #3: Authentic engagement is key

When reaching out to people, the CAP Method is your go-to:

Here’s how it works…

Compliment or find a Commonality.
Ask open-ended questions.
Address their Problem or pain point.

The art of networking isn't about immediate sales but about fostering relationships. It’s the long-game approach. Engage with genuine curiosity and build trust. In no time, these relationships will naturally lead to discussions about what you do or offer.

Your Turn

If you're looking to enhance your networking skills, I challenge you to the following:

• Send personalized birthday messages for three straight days.
• Join two Facebook groups. Over the next week, connect and engage with at least one person from each group daily.

Remember, the aim is to create genuine relationships, not to push for immediate sales. By genuinely engaging and showing interest, sales and connections will follow naturally.

Click here to catch more on this topic. I discuss the power of Facebook groups in detail in episode 124 of the Blessed Momma Bosses Podcast.